Archive for the 'Google Analytics' Category

Dec, 16th, 2013

Free SEO tools

SEO for Google, Yahoo, Bing and Opera

Search engine optimisation (SEO) is where you ensure a website can be found in search engines, such as Google, Bing and Yahoo, for relevant keywords and phrases around what’s on offer on that site. SEO is a form of quality control for websites and is a vital opportunity for businesses to improve their online presence.

To help you with SEO, we’ve compiled a list of some handy (and free) tools.


Keywords remain key (no pun intended) to successful SEO performance by choosing the right keywords and phrases to optimise your search engine results page (SERP) rankings.

Wordstream Free Keyword Tools – Wordstream offers four keyword tools, Free Keyword Tool, Keyword Niche Finder, Keyword Grouper and Negative Keyword Tool, which suggest different ideas, groupings and long-tail keywords that show you what people are actually searching for around a particular topic. The Negative Keyword Tool is particularly handy to find out what keywords to eliminate from Pay Per Click campaigns and in saves you money.

YouTube Keyword Tool is useful if you’re looking for keywords and phrases for YouTube. The tool tells you how many people are searching for various keywords. You may also apply the suggestions from this tool to other content platforms.

Übersuggest uses the ‘suggest’ data from search engines to develop optimised phrases based on your query.

Soovle is a handy tool if you want to see keyword suggestions from multiple search browsers and websites such as Google, Wikipedia, Yahoo, Bing, Amazon and YouTube.

Suggestion Keyword Finder helps you by giving you a list of related keywords to any word or phrase you enter in its search box. The tool also lets you download the data as an Excel document should you want to use the results in your SEO strategy.


Content builds trust, brand and awareness with current and potential customers. If done correctly, content can also establish your company as an expert in your field and build on customer relations. For optimal SEO, content needs to be of high quality, relevant and valuable to your target audience.  Most importantly, and this is where these tools come in handy, it ensures there’s no duplication or over use of specific words.

Anchor Text Over Optimization Tool determines the likelihood of your webpage receiving a penalty from Google’s Penguin algorithm for a lack of anchor text diversity. Anchor text is the visible, clickable words that appear in a hyperlink, which Penguin penalises if the anchor text is found to be over-used, or in the case of this tool “over-optimised”. This tool will look at your website and show which areas of the site have over-optimisation so you can fix the mistake.

Copyscape looks for duplicate content on the web. Simply enter the URL of your website and Copyscape will tell you if your content is not original or whether the content you’ve created has been plagiarised by another site. Hopefully you won’t need to draft up any cease and desist letters.

Ranking tools

Want to know where you site ranks when compared to your competitors? The following tools will help with that.

Alexa is a web analytics tool that can tell you where your site ranks compared to other companies. Alternatively, you can find out which websites are the most successful based on keyword, category or country.

PR Checker tells you what the page rank is for your website or your competitor’s on Google’s search engine. You simply enter your site’s URL and hit enter, you’ll then be given a score out of the 10. The lower the score, the lower your page rank.

The finer details

For the finer and equally important details such as meta descriptions, images and site performance, the following tools will help fine tune your website into an SEO-friendly result.

Title and description optimization tool is a competitor intelligence tool that provides information about the titles and descriptions used by competitors. Using this tool, you can diversify and enhance your webpage above and beyond your competitors with improved SEO.

Image SEO Tool, as the name suggests, checks if there are any problems with images on your webpage. It ensures your images conform to Google’s standards and recommendations for an optimised search result.

Google Snippet Preview shows you the information and content on your site from the meta tags and how it is displayed on Google’s search. Once that’s shown, you can edit and optimise the content to meet the word count requirement and improve your Google ranking.

Microsoft Free SEO Toolkit is a complete SEO audit for your website. There are multiple tools in this toolkit: Site Analysis, Sitemaps and Sitemap Indexes, and Robots Exclusion. These tools help make your site search engine-friendly and relevant for Bing, Google and Yahoo.

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Oct, 2nd, 2013

Getting Demographic Data in your Analytics

Published by under 4. PERFORM,Google Analytics

(Image source: Google Analytics)

New announcements have been coming thick and fast at this year’s Google Analytics Summit in Mountain View, California. There have been 14 product announcements in one session!

I’m fortunate enough to be attending this year’s Google Analytics Summit and possibly the most exciting news for marketers is the addition of demographic data to Google Analytics.

Those of you who have used Google Display Network (GDN) have seen the rich options of targeting in that tool for a while – age, gender, and their rich list of interests. That same data will be available via Google Analytics. This will allow you to do some pretty exciting stuff. For example, you can now see your conversion rate by age and gender. You could even do this on the basis of a particular campaign or channel. This data can be used in all sorts of ways – to better inform offline efforts, to enhance your campaigns, or to just get richer data on your GDN efforts.

This data will be available via the new Unified Segments, allowing you to see all your site traffic and conversions through a demographic lens.

I’m excited to see what new opportunities this opens up for the savvy online marketer!

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Apr, 2nd, 2013

5 things you should know about Google Analytics

Google Analytics is one of the most powerful tools available that can monitor and analyse traffic on your website.

Here is a list of five things you should know about Google Analytics.

  1. Multiplatform – Google Analytics can analyse sites on multiple platforms (iOS, Android, Windows Phone 7, the web and more) and on multiple devices (mobile phone, smartphone, tablet, laptop, PC)
  2. Track conversion – track different kinds of actions on your site, such as length of time spent, reaching a specific page, or visiting a certain number of pages
  3. Overview reports – you can consolidate multiple sites into groups for overview reporting
  4. Custom reports – depending on what you want, you can set up reports and have them emailed to you and your stakeholders
  5. Track Flash and social media – Google Analytics can track who has clicked on the social media buttons and whether they’re effective on your site, as well as how many people have viewed your video and how effective the content is at getting people to take action.

Want to learn more? Get in touch with FIRST and we can tell you what Google Analytics can do for your business.

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Nov, 8th, 2012

Infographic: Analytics is about analysis, not data!

Published by under Google Analytics

Analytics: It's about analysis, not data

Accurate tracking, understanding web analytics and gaining real actionable insights are core challenges among many businesses we talk to. They have the data, and they need to know what it means in order to make data-driven decisions. We are undertaking more and more analytics work, doing exactly that – helping organisations understand and interpret analytics data.

FIRST is a Google Analytics Certified Partner with a team of 10+ in-house Google Analytics experts. We love data and the stories it tells.

If you would like experts to find insights in your data, please give us a call 09 920 1740, and we’ll take you for a no obligation coffee to discuss (our shout).

We created this visual as an initial talking point with businesses.(click for full image)

Analytics: It's about analysis, not data

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Nov, 8th, 2012

Google Analytics Summit 2012: Introducing Universal Analytics

Google Analytics Summit 2012

Each year Certified Google Partners are invited to attend the Google Analytics Partner Summit in Mountain View. This event is a chance for Google to announce a range of new tools, features and plans for the Analytics product, and partners to meet. FIRST is one of only two Google Certified Partners in New Zealand, and this year I was lucky enough to represent FIRST at the event.

The Analytics team have been working hard, with the main focus was around making Analytics more powerful, while staying easy to use. This year a huge upcoming change was announced – a full overhaul of how Analytics tracks. Currently, at its lowest levels Analytics is still based on the Urchin system, which required large amounts of client side data retention and limited visitor level tracking as a result. A number of other tracking providers overcame these issues by doing a lot more of their processing server side, and Google is finally making this shift as well.

Google are calling this next generation of the service “Universal Analytics”. This means the new release of Analytics can be built into or bolted on to any device or system. Google has identified that the majority of businesses who use their systems are not just simple online only setups. Conversions happen across multiple devices, on and offline, and in a range of different formats. By creating a system that can also be integrated into other systems, like CRM setups, they can begin to track far more of the whole image than just what happens on the site.

An example: imagine you work at a bank, and you are in charge of AdWords for the home loans division. Conversion rates would be almost non-existent – nobody completes the full conversion process for something as complicated as a home loan just through the website. By integrating Universal Analytics into your CRM you can trigger goals or conversion points as their status is updated in internal systems. When a user completes the home loan process in their local branch, its tied back to their original AdWords click through their customer ID, and the conversion can be correctly attributed.

There were a range of other features that were announced, including the ability to import other visitor level data into custom dimensions and metrics, and platform flow analysis.

The speakers and topics raised throughout the Summit were fantastic, especially Avinash , and its great to be in the presence of so many people who are on the cutting edge of the Analytics and Web tracking scene.

Google Analytics Summit - Avinash

A chance to explore Google’s home town of Mountain View and to see the campus (from the outside – still weren’t really allowed in), and the Bay Area added to a fantastic couple of days.

Simon at Google HQ

I learned a huge amount not only from the speakers, but the other attendees, and can’t wait to see what the next 12 months brings for our favourite web tracking system!

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