Archive for the 'Google Analytics' Category

Oct, 2nd, 2013

Getting Demographic Data in your Analytics

Published by under 4. PERFORM,Google Analytics

(Image source: Google Analytics)

New announcements have been coming thick and fast at this year’s Google Analytics Summit in Mountain View, California. There have been 14 product announcements in one session!

I’m fortunate enough to be attending this year’s Google Analytics Summit and possibly the most exciting news for marketers is the addition of demographic data to Google Analytics.

Those of you who have used Google Display Network (GDN) have seen the rich options of targeting in that tool for a while – age, gender, and their rich list of interests. That same data will be available via Google Analytics. This will allow you to do some pretty exciting stuff. For example, you can now see your conversion rate by age and gender. You could even do this on the basis of a particular campaign or channel. This data can be used in all sorts of ways – to better inform offline efforts, to enhance your campaigns, or to just get richer data on your GDN efforts.

This data will be available via the new Unified Segments, allowing you to see all your site traffic and conversions through a demographic lens.

I’m excited to see what new opportunities this opens up for the savvy online marketer!

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Apr, 2nd, 2013

5 things you should know about Google Analytics

Google Analytics is one of the most powerful tools available that can monitor and analyse traffic on your website.

Here is a list of five things you should know about Google Analytics.

  1. Multiplatform – Google Analytics can analyse sites on multiple platforms (iOS, Android, Windows Phone 7, the web and more) and on multiple devices (mobile phone, smartphone, tablet, laptop, PC)
  2. Track conversion – track different kinds of actions on your site, such as length of time spent, reaching a specific page, or visiting a certain number of pages
  3. Overview reports – you can consolidate multiple sites into groups for overview reporting
  4. Custom reports – depending on what you want, you can set up reports and have them emailed to you and your stakeholders
  5. Track Flash and social media – Google Analytics can track who has clicked on the social media buttons and whether they’re effective on your site, as well as how many people have viewed your video and how effective the content is at getting people to take action.

Want to learn more? Get in touch with FIRST and we can tell you what Google Analytics can do for your business.

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Nov, 8th, 2012

Infographic: Analytics is about analysis, not data!

Published by under Google Analytics

Analytics: It's about analysis, not data

Accurate tracking, understanding web analytics and gaining real actionable insights are core challenges among many businesses we talk to. They have the data, and they need to know what it means in order to make data-driven decisions. We are undertaking more and more analytics work, doing exactly that – helping organisations understand and interpret analytics data.

FIRST is a Google Analytics Certified Partner with a team of 10+ in-house Google Analytics experts. We love data and the stories it tells.

If you would like experts to find insights in your data, please give us a call 09 920 1740, and we’ll take you for a no obligation coffee to discuss (our shout).

We created this visual as an initial talking point with businesses.(click for full image)

Analytics: It's about analysis, not data

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Nov, 8th, 2012

Google Analytics Summit 2012: Introducing Universal Analytics

Google Analytics Summit 2012

Each year Certified Google Partners are invited to attend the Google Analytics Partner Summit in Mountain View. This event is a chance for Google to announce a range of new tools, features and plans for the Analytics product, and partners to meet. FIRST is one of only two Google Certified Partners in New Zealand, and this year I was lucky enough to represent FIRST at the event.

The Analytics team have been working hard, with the main focus was around making Analytics more powerful, while staying easy to use. This year a huge upcoming change was announced – a full overhaul of how Analytics tracks. Currently, at its lowest levels Analytics is still based on the Urchin system, which required large amounts of client side data retention and limited visitor level tracking as a result. A number of other tracking providers overcame these issues by doing a lot more of their processing server side, and Google is finally making this shift as well.

Google are calling this next generation of the service “Universal Analytics”. This means the new release of Analytics can be built into or bolted on to any device or system. Google has identified that the majority of businesses who use their systems are not just simple online only setups. Conversions happen across multiple devices, on and offline, and in a range of different formats. By creating a system that can also be integrated into other systems, like CRM setups, they can begin to track far more of the whole image than just what happens on the site.

An example: imagine you work at a bank, and you are in charge of AdWords for the home loans division. Conversion rates would be almost non-existent – nobody completes the full conversion process for something as complicated as a home loan just through the website. By integrating Universal Analytics into your CRM you can trigger goals or conversion points as their status is updated in internal systems. When a user completes the home loan process in their local branch, its tied back to their original AdWords click through their customer ID, and the conversion can be correctly attributed.

There were a range of other features that were announced, including the ability to import other visitor level data into custom dimensions and metrics, and platform flow analysis.

The speakers and topics raised throughout the Summit were fantastic, especially Avinash , and its great to be in the presence of so many people who are on the cutting edge of the Analytics and Web tracking scene.

Google Analytics Summit - Avinash

A chance to explore Google’s home town of Mountain View and to see the campus (from the outside – still weren’t really allowed in), and the Bay Area added to a fantastic couple of days.

Simon at Google HQ

I learned a huge amount not only from the speakers, but the other attendees, and can’t wait to see what the next 12 months brings for our favourite web tracking system!

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