iStrategy, Sydney Convention Centre, 16-17 April 2013

See Gordon Nugent, Head of eCommerce for Harvey Norman, Kevin Lillie, General Manager of Honda, and Jon Ostler, Group GM of FIRST, debate “The Facts, Fiction and Misdirection of Omni-Channel Retailing & Customer Experience”.

Ecommerce, multi- and mobile-device computing, and bricks-and-mortar shopping have collided and the result is omni-channel retailing. Customers are using the technology at their fingertips to shop when they are commuting, at home and work, and even when they are in a physical store.

For the retailer, there is nowhere to hide: it’s time to understand, embrace and execute in order to survive and thrive.

Jon and the panellists will discuss why it’s important to not only be available across multiple advertising touch points such as social media, websites, mobile devices and in-store, but to also be consistent with messaging and the customer experience.

Key takeaways:

• Hear from leading voices in the omni-channel retailing space on the constant evolution of the changing market
• Understand the advantages to omni-channel retailing
• Learn the importance of business without boundaries, expanding out from bricks and mortar and how it can benefit your business

What: The Facts, Fiction and Misdirection of Omni-Channel Retailing & Customer Experience

Who: Jon Ostler, Group General Manager of FIRST; Gordon Nugent, Head of eCommerce for Harvey Norman; Kevin Lillie, General Manager of Honda

Where: Sydney Convention & Exhibition Centre

When:  10:00-10:40am, Tuesday, 16th of April 2013

Limited tickets are available, book now and get a 25% discount with promo code “First25″.

Attending iStrategy Sydney? Why not link up with Jon to request a meeting via LinkedIn:

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• eCommerce solution Magento: is it any good?
• First Rate News – October 2008
• Linking – Walking a Fine Line
• Search Engine Bootcamp
• Creating Investor Ready Web Businesses

Convention Centre, Melbourne 22-23rd November 2012

See FIRST’S Group GM Jon Ostler discuss eTail’s new reality with Gordon Nugent, eCommerce Manager at Harvey Norman & Phil Leahy, MD of Online Market Experts at this year’s iStrategy Melbourne conference.

In the past few years, online retailers have embraced social media, integrated their websites with increasingly diverse payment systems and better optimised their websites for use on mobile platforms. Yet with e-commerce a constantly shifting environment, what can consumers expect to see from best-in-class e-tailers in 2013? Greater personalisation? More content? Wider use of mobile? Curated commerce? Location-based services? More video?

More importantly, what does this mean for digital marketing in the e-commerce space? In today’s fast-moving e-tail environment, how do marketers deliver relevant campaigns that target, capture, engage, convince and convert consumers? This panel aims to answer those questions.

Key takeaways:

• Hear from leading voices in the ecommerce space on current trends and upcoming opportunities – as well as what has worked well for them

• Understand how to leverage new channels to provide unique, valuable, worthwhile content that makes users want to engage – and spend – with you

• Learn why it makes sense to focus on making the relationship between social media, mobile and e-commerce as seamless as possible

Limited tickets are available, book now to get 10% discount

Attending iStrategy Melbourne? Link up with Jon to request a meeting:

Related Posts:

• No related posts (yet).

Each year Certified Google Partners are invited to attend the Google Analytics Partner Summit in Mountain View. This event is a chance for Google to announce a range of new tools, features and plans for the Analytics product, and partners to meet. FIRST is one of only two Google Certified Partners in New Zealand, and this year I was lucky enough to represent FIRST at the event.

The Analytics team have been working hard, with the main focus was around making Analytics more powerful, while staying easy to use. This year a huge upcoming change was announced – a full overhaul of how Analytics tracks. Currently, at its lowest levels Analytics is still based on the Urchin system, which required large amounts of client side data retention and limited visitor level tracking as a result. A number of other tracking providers overcame these issues by doing a lot more of their processing server side, and Google is finally making this shift as well.

Google are calling this next generation of the service “Universal Analytics”. This means the new release of Analytics can be built into or bolted on to any device or system. Google has identified that the majority of businesses who use their systems are not just simple online only setups. Conversions happen across multiple devices, on and offline, and in a range of different formats. By creating a system that can also be integrated into other systems, like CRM setups, they can begin to track far more of the whole image than just what happens on the site.

An example: imagine you work at a bank, and you are in charge of AdWords for the home loans division. Conversion rates would be almost non-existent – nobody completes the full conversion process for something as complicated as a home loan just through the website. By integrating Universal Analytics into your CRM you can trigger goals or conversion points as their status is updated in internal systems. When a user completes the home loan process in their local branch, its tied back to their original AdWords click through their customer ID, and the conversion can be correctly attributed.

There were a range of other features that were announced, including the ability to import other visitor level data into custom dimensions and metrics, and platform flow analysis.

The speakers and topics raised throughout the Summit were fantastic, especially Avinash , and its great to be in the presence of so many people who are on the cutting edge of the Analytics and Web tracking scene.

A chance to explore Google’s home town of Mountain View and to see the campus (from the outside – still weren’t really allowed in), and the Bay Area added to a fantastic couple of days.

I learned a huge amount not only from the speakers, but the other attendees, and can’t wait to see what the next 12 months brings for our favourite web tracking system!

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To pre-schedule your site health check at Online Marketer or to speak about how First Rate can assist with your online strategy get in touch with

Andres Pinto

Account Director

andres.pinto@firstrate.com.au

02 9339 6715

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• Organic Search, E-Commerce and Page Load Times
• Should Brands Undertake Social Media Marketing Campaigns..?
• Searching for TVs and DVDs Online (SEO & SEM)
• Searching for Toys Online (SEO & SEM)

SEO is most often seen as a direct conversion channel however, it can play an important role in closing the loop in an integrated marketing campaign and can make a strong contribution to branding.

Mark Baartse, Consulting Director at First Rate will be presenting an interactive workshop at the upcoming iStrategy Melbourne Conference for CMOs, MDs and CEOs wanting to understand the link between SEO & branding.

Key Takeaways:

• See the interaction between SEO and other channels
• Find out how SEO contributes to your branding efforts
• Learn more about the connection between SEO and social media

WORKSHOP 3:

SEO as Part of an Integrated Marketing Campaign

SPEAKER:

Mark Baartse, Consulting Director, First Rate

TIME & DATE:

Tuesday 17th May, 14:15 – 15:45

LOCATION:

Melbourne Cricket Ground

REGISTER

REGISTER FOR iSTRATEGY HERE USING COMPLIMENTARY PROMO CODE <FIRST10>

www.istrategyconference.com

Related Posts:

• Should Brands Undertake Social Media Marketing Campaigns..?
• Search Engine Optimisation (SEO)
• Search Around The World
• Searching for TVs and DVDs Online (SEO & SEM)
• Searching for Toys Online (SEO & SEM)