Our Digital Marketing Framework
FIRST
In a few short years, digital marketing has gone from being a nice-to-have to the critical marketing element. For many companies it is where competitive advantage is often won or lost.
We use a proven digital marketing framework to help companies gain and maintain a competitive advantage by developing a digitally led sales and marketing strategy and culture within their organisation.
Digital is a big deal. For many companies, placing digital strategies at the heart of their business can be a turning point in sustained profitability and growth.
Marrying digital design, technology and marketing, as a multi-disciplinary digital agency, we deliver campaigns and creative that targets, captures, engages, convinces and converts consumers.
We do this through the application of a proven digital marketing framework, a 360 degree approach to a brand’s online presence that gives our clients a digital marketing blueprint to success.
This contemporary framework is built around four spheres of capability.
We call them FIRST:
FIRST Think
Thinking is all about ensuring that before you act, you have a sound strategy that connects with your overall business goals.
That does two things. First, it makes sure your digital strategy will deliver what the business actually needs. Second, it prevents you wasting money on ideas that might look good at first sight, but really don't forward your business goals.
When we say "THINK", we really mean it. Before recommending a digital strategy, we'll do our research. Things like international benchmarking, competitor analysis, audits, consumer demand data and online surveys.
We then analyse the data and mine it for insights. In a way, the job here is to eliminate: the digital world is overflowing with exciting technologies. An effective strategy selects only those that will deliver. Then it configures them to create a coherent whole that is bigger than the sum of its parts.
Finally comes planning and project management. We are true believers in keeping one eye firmly fixed on ROI, and the other on taking an agile approach to the project — an approach finely suited to the fast-evolving digital world.
< PREVIOUS NEXT >FIRST Create
Creativity is a balance between imagination and analysis. The online creative process involves purposeful analysis, imaginative idea generation, and critical evaluation - hence the balance.
By investigating every aspect of the client’s product or service in a thorough manner, we are able to see the big picture to develop a clear strategy to forge ahead.
The process we have established allows us to navigate a sequence of actions, and this thorough step-by step approach, enables us to see all aspects and the complete picture and not overlook any opportunity. The result is creative that not only looks appealing, but works hard. It's powerful, engaging – and it sells.
We do this with compelling, fresh content for multiple platforms, impactful web sites, and social media, conversion focused eCommerce, display, and email and user centric apps.
< PREVIOUS NEXT >FIRST Rate
Rating online is a complex mix of prominent search engine rankings, industry reviews and consumer sentiment expressed via social media.
Visibility is more than ranking high in Google searches, important as that is. It's also about how you RATE overall online; how often you're mentioned positively in user reviews and ratings, whether you have a presence in social media, whether bloggers are talking about you. In fact, online reputation is now a prerequisite to achieve the high Google rankings an online business needs.
We help businesses to be found online. Our toolbox includes award winning Search Engine Optimisation methods, online reputation building, content distribution, strategic partnerships and effective social media strategies.
We were one of the first companies in Australasia to specialise in this critical area. Over a decade on, we are still leading the way.
< PREVIOUS NEXT >FIRST Perform
Performing in a digital world is all about continual innovation, measurement and ongoing optimisation.
Real time end to end measurement coupled with performance media channels has resulted in a profound and fundamental shift in the way media is bought, sold and managed. Search Ads, Social Ads and Display Exchanges along with targeting data and automated real time bidding provide infinite possibilities.
For marketers, it's the closest thing to nirvana and one of the most important parts of the process. To measure and analyse your activities allows you to optimize opportunities and truly reap the benefit of a media budget.
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